Search engine optimization (SEO) is an integral part of any digital marketing strategy. It is the process of optimizing your website and its content to increase its visibility in search engine results and drive organic traffic to your site. SEO is an ever-evolving field and there are many different approaches and techniques that you can use to optimize your website.
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At its core, SEO is all about understanding how search engine algorithms work and how to use that knowledge to improve your visibility in the search engine results. This involves researching and understanding the target audience, analyzing trends and data, keyword research, content optimization, and other techniques designed to improve your ranking in search engine results.