A search engine optimization company will also be able to find out which areas of your products or services have not received enough attention and can then focus on them. The Internet can help you get new leads in those areas. You might have a business line that is not performing well and the authorities have made it known that they need to improve this area. Your keyphrases could be assigned equally if you do not give this information to your SEO Expert, regardless of whether it asks you or not.